Privacy policy

Army Clothing respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit www.army-clothing.net, contact us or place an order with us.

This policy is intended to explain our practices clearly and transparently in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Army Clothing is a UK retailer specialising in official licensed and embroidered military, regimental and forces clothing.

Army Clothing
286 Devonshire Road
Blackpool
Lancashire
FY2 0TN
United Kingdom

Telephone: 01253 508500
Website: www.army-clothing.net

For questions concerning your personal information or this Privacy Policy, please contact us using the contact details provided on our website.

2. Information We Collect

When you use our website, contact us or place an order, we may collect personal information including:

Your name
Billing and delivery address
Email address
Telephone number
Order and purchase information
Personalisation details supplied for embroidered or customised products
Communications you send to us
IP address
Browser and device information
Website usage and interaction information
Marketing preferences
Payment and transaction information

We only collect information that is reasonably necessary to operate our business, process orders, provide customer service and improve our website and services.

3. How We Use Your Information

We may use your personal information to:

Process and fulfil your order
Produce personalised or embroidered products
Take and process payments
Arrange UK delivery
Send order confirmations and dispatch information
Respond to enquiries
Provide customer service
Process returns, refunds or complaints
Prevent fraud and protect the security of our website
Maintain appropriate business, accounting and tax records
Improve our products, services and website
Send marketing communications where permitted
Comply with our legal and regulatory obligations

We do not sell your personal information.

4. Our Legal Bases for Processing

Under UK data protection law, we must have a lawful reason for processing your personal information.

Depending on the circumstances, we may process your information because:

Contract – processing is necessary to take your order, manufacture personalised products, take payment, arrange delivery and provide the products or services you have requested.

Legal obligation – we need to retain or process certain information to comply with applicable legal, accounting or tax requirements.

Legitimate interests – processing is reasonably necessary for operating, protecting and improving our business, provided those interests do not override your rights and interests.

Consent – where consent is required, for example for certain types of electronic marketing or non-essential cookies, we will ask for it.

Where processing is based on consent, you may withdraw that consent at any time.

5. Shopify

Our online store is powered by Shopify, which provides the e-commerce platform used to operate our website and process online orders.

Shopify may process personal information when you browse our website, create an account, place an order or use services provided through our online store.

Shopify maintains its own privacy and security practices concerning the personal information it processes.

6. Payments

Payments may be processed by Shopify Payments or other payment providers made available through our checkout.

Payment providers may collect and process information necessary to authorise and complete your transaction.

Army Clothing does not normally receive or store your complete payment-card details when payments are processed securely through third-party payment providers.

Payment providers operate under their own privacy and security policies.

7. Delivery Providers

We may provide your name, delivery address, contact details and relevant order information to delivery companies where necessary to deliver your order.

We only provide the information reasonably required to complete the delivery.

Army Clothing currently supplies and delivers orders within the United Kingdom.

8. Third-Party Service Providers

We use selected third-party companies to help us operate our business.

These may include:

Shopify and e-commerce providers
Payment processors
Delivery and courier companies
Email and communication providers
Website hosting and technical service providers
Analytics providers
Marketing platforms
Fraud-prevention and security services
Professional advisers where required

These organisations may process personal information only where necessary to provide their services or fulfil their own legal obligations.

Some providers may process information outside the United Kingdom. Where this occurs, appropriate safeguards should be used as required by applicable UK data protection law.

9. Marketing Communications

If you have agreed to receive marketing communications, or where we are otherwise legally permitted to send them, we may contact you regarding Army Clothing products, new ranges, promotions and other relevant updates.

You can unsubscribe from marketing communications at any time by using the unsubscribe option contained in our marketing emails or by contacting us.

Stopping marketing communications does not prevent us from sending essential service messages relating to an order you have placed.

10. Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate correctly, remember preferences, understand how visitors use our website and, where applicable and permitted, support advertising and marketing.

Some cookies are necessary for the website and checkout to function.

Other cookies, such as analytics or advertising cookies, may require your consent.

Where required, visitors can manage their cookie preferences through the cookie consent options displayed on our website.

Because the cookies used by Shopify and other services can change over time, we do not attempt to maintain a fixed technical cookie list within this Privacy Policy.

11. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet our legal, accounting, tax and business obligations.

The appropriate retention period depends on the type of information and why it was collected.

When personal information is no longer required, it will be deleted, anonymised or otherwise securely disposed of where appropriate.

12. Security

We take reasonable technical and organisational measures to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.

Our online store and checkout use security measures provided by Shopify and relevant payment providers.

Although we take reasonable precautions to protect personal information, no internet-based service can guarantee absolute security.

13. Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you rights including the right to:

Request access to personal information we hold about you
Ask us to correct inaccurate or incomplete information
Request deletion of your personal information in certain circumstances
Request restriction of processing in certain circumstances
Object to certain processing
Request transfer of certain personal information
Withdraw consent where processing relies upon consent

These rights are subject to conditions and exemptions under applicable data protection legislation.

If you wish to exercise a data protection right, please contact us.

We may need to verify your identity before completing a request.

14. Complaints

If you have concerns about how we handle your personal information, please contact Army Clothing first so that we have an opportunity to investigate your concern.

You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

15. Children's Privacy

Our products and website are not specifically directed at children.

We do not knowingly seek to collect personal information from children except where reasonably necessary and lawful in connection with an order or enquiry.

16. External Links

Our website may contain links to websites operated by other organisations.

Once you leave our website, the privacy practices of those websites are controlled by their respective operators. We recommend reviewing their privacy policies before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, business practices, service providers or legal requirements.

The latest version will be published on this page with an updated revision date.

18. Contact Army Clothing

For questions about this Privacy Policy, your personal information or exercising your data protection rights, please contact: